Peering is a process in which two or more networks exchange traffic, and it can help you to make the most of your resources and expand your network for the benefit of your business.
From reduced cost to improved user experience, peering has many benefits for all sorts of organizations, from small hosting providers to Internet Service Providers (ISPs) and content delivery networks, and on to enterprises. In our new article series, we take a look at 10 different reasons why you should give peering a go. In the first instalment of our “reasons to peer” series, we explain how peering can help you to make more money by offering a better service to your customers.
More traffic, more revenue
So, to put it simply: By introducing peering and offering direct and shorter routes to networks, you win more traffic from your customers and competitors, which means more revenue for your business.