case study

dmTech: Creating a stable, direct, and faster multicloud connection

dm tech logo

With over 41,000 employees and more than 2,000 stores, dm-drogerie markt is Germany’s biggest drugstore chain, with its online business growing in importance. dmTECH, as a wholly owned subsidiary of dm-drogerie markt, has been pursuing a hybrid multicloud strategy for several years and is increasingly shifting IT workloads to different cloud platforms – which has made stable, low latency connectivity important.

In its search for a solution, dmTECH came across DE-CIX InterconnectionFLEX, a service designed specifically for enterprise customers. The service allowed them to establish direct connections to the various cloud providers they were using, as well as to a DDoS protection provider. Direct peering connections with various Internet service providers and with the route server of the DE-CIX Internet Exchange in Frankfurt were also set up.

Significant latency improvements

Using DE-CIX’s InterconnectionFLEX service resulted in significant latency improvements. Connections to important servers hosted in the cloud now run at less than 3 milliseconds round trip time, and the number of IP hops has been reduced by up to 40%. By implementing its own Internet peering, dm could significantly optimize the Internet connection of the central data centers and the connected dm stores.

Download our case study and find out how dm Tech optimized its cloud connectivity and reduced latency with InterconnectionFLEX.