Another good example is gaming in the cloud: Cloud gaming providers have to select their servers and Internet Exchanges through which the game data is transported in such a way that they are closer to the gamers, meaning that the data path between the user and the server is as short as possible, resulting in the best possible latency and the best possible gaming experience.
Increase performance and access speed
Peering can also solve some of the challenges larger enterprises are facing. From video conferencing to cloud computing, digital capabilities are essential for any organization that wants to build a more efficient workforce – especially at a time when people are increasingly working from home. Rising volumes of IP traffic need to be distributed efficiently and cost-effectively to employees around countries and around the world. By peering at an Internet Exchange, you can increase the content performance and access speeds, enhance productivity, and reduce frustration with unresponsive applications.